What's your favorite part of working at Blueprint Alaska?

Life here is never boring! Being a key role in decisions that determine Alaska's future is an honor. The fact that I can be planning a statewide campaign press conference one moment, then run an industry employee photo contest the next just goes to show that we get to do it all. As a lifelong athlete, I'm a results-driven person, so getting to show clients the importance of being strategic in their communications and how that can impact results ignites my internal nerd. I learn something new from my coworkers each day and getting to be surrounded by some of the state's best communicators elevates not only my personal work, but our work as an agency. Who doesn't love being part of a rockstar team?

What do you enjoy doing outside of work?

Let's be honest here... If you know me you know the answer to this question. My second home is the rink and my side hustles with the Anchorage Hockey Association and USA Hockey are serious ones. From August-April I can be found playing old people hockey, running practices, assisting girls with the college hockey recruiting process, coordinating seminars, and working to grow the girls game in the state. When hockey finally ends in the spring, you can find me on the road in my camper van with my sidekick (Eleanor the Basset Hound), at my cabin on Lake Louise, or road biking across the country.

Which project was most satisfying to work on?

The collaborative effort of 2020's OneAlaska - Vote No on One campaign is a hard one to top. Not only was this my first statewide campaign, but with the challenge of campaigning through a global pandemic, it forced even the true campaign veterans to step back and review everything from a new lens. This put us newbies in a more powerful role than we might have been in without COVID and placed collaboration at the top of the list. Each day we had to find solutions to new challenges and were constantly pivoting. Obviously, a huge win at the end added to the excitement.

How did you end up working in public affairs?

I was all about public relations, but public affairs had me freaked out and I avoided it for years! I want people to establish an opinion of me based off of my work ethic, not my stance on political positions. At the time, I thought public affairs was all politics. After meeting with Sarah and understanding the role that Blueprint was about to have in the roadmap of Alaska's future, I knew I wanted to be a part of it. I've since learned that public affairs isn't all politics, it's about influential strategy based on relationships and communication tactics. Oh, and every project is better with a spreadsheet and nothing keeps these strategies organized like a beautiful spreadsheet, so sign me up.

Campbell brings to the agency years of experience in project management, crisis communications, stakeholder engagement, and event coordination. With an education in strategic communications and marketing, she brings to life effective and tactful ideas that engage stakeholders across all platforms.

Prior to joining the Blueprint Alaska team, Campbell worked in the University of Alaska Anchorage’s Mat-Su College Campus and Matanuska Electric Association’s communications and public relations departments. She earned her bachelor’s degree in marketing communications with concentrations in broadcast journalism and psychology from the University of Wisconsin-River Falls and her master’s degree in strategic communications with a graduate certificate in strategic communication management from Purdue University. She was named a “Woman of Influence” in 2016 by the Mat-Su Valley Frontiersman, and her portfolio includes award-winning work in advertising campaigns, newsletters, and photography through the Northwest Public Power Association. A born-and-raised Alaskan, she has prioritized service to the community, serving on the executive boards of the Greater Palmer Chamber of Commerce, Anchorage Hockey Association, and Eagle River Area Rotary Club. When not in the office, Cassi can be found in an ice rink coaching or playing hockey, or exploring Alaska in her camper van with her Instagram famous Basset Hound, Eleanor.

Cassi Campbell
Senior Account Executive